Launched in January of 1994, Children First began as a joint campaign between the ABC Network and its affiliate stations across the United States. The campaign raises awareness of the challenges facing America's children. The Children First campaign in Aiken-Augusta delivers positive and action-oriented messages to children and their parents and families. We hope to help kids overcome the obstacles that inhibit their growth and learning potential by stressing what each adult can do to help them. The Children First message stresses that "there IS something each of us can do, to help children".