Production Order Tips
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- Leave no box empty- The Production Order is your primary communication tool with your designer. Be as descriptive as possible to help achieve your creative vision with minimal revisions.
- Add the proper subject line to your email
(ex:TBO-Petes Flowers) - See example. This information ensures the proper organization of creative files for future use and editing, as well as queuing for all the open production orders. Keep in mind the same designer will not always work on your campaign, and to properly retrieve existing creative materials information such as property and client name are vital. - Include all text to appear in the ad - Consult with the client to determine what copy needs to be on the ad. Copy changes are our most frequently requested revision, and getting the right copy from the start could save you days worth of revisions. Also, keep copy as concise as possible as this will lead to greater interest in your ad. See example.
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- Attach highest resolution logos/photos possible- Be mindful of the size of your banner request vs. the size of submitted photos. Photos can always be scaled down to fit an ad but never scaled up. Always request photos from the client even if they exist on the client’s website. (Especially Logos) Often images on websites are integrated with unwanted backgrounds and saved out at an undesirable quality level. See the Meganet for acceptable file formats for both images and logo files.
- Send all assets and production order in one email-Please eliminate long e-mail reply chains with the client and summarize all relevant information in the campaign details box of the production order. Failure to do so may lead to missed information and unnecessary revisions.
- Indicate Rich Media Needs - See example. Rich Media is defined as any ad that involves motion. This encompasses moving text and moving images. If you are requesting rich media, please provide in as much detail as possible how you would like the ad animated. Not all animation requests can be accomodated due to software limitations and file size restrictions, however we will strive to deliver as close to what is requested as possible.
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- Describe the intended look and feel as specifically as possible- See example.There is no such thing as too much detail when describing the look and feel of an ad. Spending a few extra minutes describing what the client expects could save days worth of revisions.
- Do not change file extensions- File extensions simply tell the computer what program opens that file. Changing this will not convert the file.
- Use the most current Production Order form - The production order form changes from time to time as our suite of available digital products changes. Make sure to always use the most up to date Production Order form and do not modify the form as this can make your requests difficult to understand. The Production Order from can be found on the Meganet.
- Creative Services does not schedule ads - Once your ad is approved by the client you must submit an Insertion Order to Ad Operations Support in order to get it scheduled. Creative Services does not handle these requests. Insertion Orders can be found on the Meganet.
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- Attach Files (Do Not Embed)-Embedded images can be difficult to extract and may be missed altogether. Usendit links are also problematic since they expire after several days. It is the Account Executive’s responsibility to collect all relevant files for a campaign and to submit them along with the Production Order. Always attach files to your e-mail using the paperclip icon to ensure they are incorporated into your campaign. For large file submission please use the 30 Day Transfer Folder.
